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A huge number of businesses and individuals are striving to get their websites graded high in the search engines every  second of every day.   Those that bring home the bacon in getting their content page 1 of the SERPS (search engine results pages) often receive FREE traffic to their website. 

Those that are unable to get their websites indexed to a high position on the serps are often constrained to resort to purchasing web traffic through PPC, banner advertising and other methods.  Purchasing traffic can be very effective, but free traffic is better if you can get it.

Both paid and organic tactics of driving traffic work better if you have a basic understanding of keywords and know how to do research on keywords.   Keywords are the words that people type into the search engines like google or yahoo when they are looking for something.  If you are running a business, it seams kind of obvious that you would want to know exactly what words your potential customers are using in their searches that might lead them to your site.

Once you find out   what keywords your potential customers are looking for, you can then create articles, videos, blog posts and other content using those keywords.  Videos with keywords in the title and description and articles written with the same keywords can  be wildly powerful.  When you create links in video descriptions and in the anchor text of articles, you create powerful votes for the web page that you are trying to drive traffic to.

For instance, if I wanted to build a link in this article to a training program that I market , I would place the name of that platform in a sentence such as this:  Check out the Internet Marketing Mentoring and Coaching Center and make it a clickable link.   You see, that link is highlighted and will then send you to that site if you click on it.  Using keywords to create a clickable link is called anchor text and that is what the search engines look at. 

If I decided to make a video for a product I was marketing, I would want to put a clickable link in the description of the video and make sure that the keywords I am targeting are in the title and description of that video.  I would then include links to the video in articles or blog posts that I do to help the video rise in the search engines and hopefully send more customers to my site.  I have done that also with the IMMACC site that I market, but any business can do this.  Attorneys, dentists, chiropractors, landscapers and nearly every type of traditional business can improve the results of their website by doing some basic optimization.

If you have a large number of links to your site that are based in anchor text, or links from video sites and other social media platforms, the search engines view those links as “votes” and will likely place your website or web page higher in their results.  This can only mean more traffic for you and hopefully more gross sales.

Best of all, this method of optimizing your site is essentially free if you do it yourself.  Just like I created a link for IMMACC above, if you create tons of links to your site, your business could explode. Edit this text