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Let’s talk about why you need a list before we get into how to build one. As your business grows, your list will become your most valuable asset for the simple reason that no one can take it from you. If you run PPC ads on Google, it can take them down and if you submit articles, the directory can refuse to post them if it wants to. That’s why you must build a list. You need a way to be able to contact your prospects and customers on a regular basis.

Another reason you need to build a list is so you can make more money. People won’t buy from you unless they trust you. Most people visiting your site for the first time don’t know you, so how can internet marketing they trust you? That’s where building a list comes in. You get them to subscribe to your list where you will be able to send them messages that will help build up a level of trust. Once they trust you, they will have no problem spending money on the products and services you offer.

How Do You Build A List

So here is the million dollar question. How exactly do you go about building a list? Well, the first thing you must do is sign up with an email marketing service. Aweber and GetResponse are two popular ones. Once you have signed up, you need to create your list. Make sure you give the list a name you will recognize. If you have multiple internet marketing lists, it is important that you know which list belongs to which website or blog.

Once you name your list, it’s time to set up the form you will use on your site to capture names and email addresses. Most email marketing services come with templates that you can use to create your form. Just browse around and find the one you like. You will also need to set up a “thank you” page you will send you visitors to once they confirm their subscription. Don’t leave this as the default thank you page. You want to use that space as an opportunity to advertise your product or service.

One could set up a simple page that just says something like “Thanks for confirming. Your free report is on the way. In the meantime, please check out this great product”. And a link to the internet marketing ebook or product one wants them to check out could be placed. This is one way to get even more sales.

Set Up An Autoresponder

I won’t go into deep, deep detail about setting up an autoresponder, but it is a very important aspect of list building. Most email marketing services offer an autoresponder. Using this software will allow you to put your follow-up on autopilot and ultimately make more money.