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It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. There are many elements that determine success with PPC advertising, and one of the main determinants certainly is the ability to write effective ad copy. If you’re looking to improve your PPC performance, then hang-on because we have three great Adwords ad copywriting tips we feel can help you improve your ROI.

It’s extremely important that you be very clear and direct in all ad copy. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there’s no room for any error or wandering around. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. Concise is the word of the day with short ad copywriting; concise and clear. Who knows how much time you really have, but we’re betting it’s about 2, maybe 3 seconds tops for your ad to work it’s magic. If you think that’s bad, just imagine being anywhere but on page one. Now that’s depressing. Here’s something to try, and it’s great for only getting people who are more interested in your offer; just go ahead and use your price in your PPC ad – only people who are ok with it will click on it. It’s a fact, no matter how well you write your ad copy, the conversion rate also depends on how much money the searcher is willing to shell out. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you.

Never use words in ad copy that are not important, and if the ad doesn’t suffer by removing a particular word, then leave it out. All PPC platforms have ad space rules, so you won’t have a lot of room, and that is why economy of words is so important. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.

Stories are extremely powerful when told right, and while you don’t quite have enough space in an ad, you can allude to experiences. There’s no better way to bring out the interest in your target audience than gain to their empathy or sympathy. There may not be enough room for using story elements; so just be sure to let them know how much they can also benefit from the product, as well. All in all, writing a profit pulling ad copy for your AdWords campaign takes consistent effort and practice. It’s not hard at all do write great classified ads (PPC) ads, and you will discover that if you don’t give up.

Additional Resources:
the six figure code
six figure code