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I am sure that you would be interested to hear what I had to say if I told you that there are ways to elevate the amount of time that visitors stay on your website, increase the volume of traffic to that site, boost your conversion rates and establish a great relationship with your visitors and all for free? You might be tempted to think that I was trying to sell you one of those “get rich quick for no work at all” type of Internet marketing schemes.

But I’m serious. Video marketing just may be the magic bullet of online marketing. Just consider that YouTube gets billions — that’s right, billions — of searches every day and this should tell you something by itself. (In fact, most people don’t realize it, but YouTube is the second most-popular search site on the internet.)

Just think of the benefits of putting video on your site:

• Boost conversion for sales pages. The long-form sales letter may become a thing of the past, as the most skilled (and profitable!) internet marketers are moving towards video.

• Increases site visits. When you publicize your website or blog link through your videos, and distribute those videos to any (or preferably ALL) of the best of the video sharing sites, you’ll see an increase in traffic as people come to your website in search of more quality information.

• Increase in connection. There is nothing like the connection that you can form when people actually hear your voice and look directly at you, even if virtually and this is much more powerful than the written word. Interpersonal relations experts know that most of communication (up to 80%) is non-verbal, coming from facial expressions, tone of voice, and body language. Without allowing your audience to see you in action, you’re cutting them off from their most valuable source of information about who you really are.

• Extend your reach. Reading is only one form of learning, of which there are many. The more different learning styles you use in your marketing, the larger percentage of your potential audience you’ll reach.
 
• Boost your status. Whenever we read something out of the ordinary it might pique our interest, but we are still somewhat skeptical and doubtful. Were these claims penned by the “author”? Was it all written in their own words? They may have been a ghostwriter here. But when we SEE and HEAR someone talking about their area of expertise, we perk up – we know that they are, indeed, the expert, not just a mouthpiece for someone else’s words. And to take advantage of this quickly, seriously consider taking on a solo virtual assistant, or even a virtual assistant team to make the most of your efforts in a very short period of time.

Is that enough to convince you that video is a good idea for your efforts, as well? I know, I know, you’re still not sure you can do this. We’re going to show you just how to get over your fear of the camera and how you can put yourself across well in the next section.

First and foremost, also remember that we are hardest on ourselves. Other people normally won’t think you look bad, even when you feel like you do.

Secondly, I am sure that you have heard of Danny DeVito and Gene Wilder, haven’t you? Neither would be called strikingly handsome, but both made a career from being in front of the camera. Don’t forget, an “on point” virtual assistant can help you with all the details.

However you look, however nervous you are and how little you think you have an ability to speak on camera, you can nevertheless introduce video into your Internet activities and take advantage of some of the benefits that this can bring you.