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What do you know about keywords? Essentially, they educate the search engines about your content. However, using too many is a bad thing. Keyword density is vitally important and you should learn how to get this right to achieve a perfect combination.

There are also other ways to optimise besides just keywords and density. You can use keyword phrases. Many keywords are well known, these days. For example, if you put “chocolate” into a search engine, you will get millions of returns. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.

Now, they will try a different tactic. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.

A Keyword Myth.

When it comes to online business development, you might think that common sense is the best approach to keyword selection, but you are not always right. You might mistakenly think that if a particular keyword is the right one to attract customers, you should use it everywhere. Theoretically, you are correct. And don’t forget, “on point” virtual assistants can help you with all the details, if you need help moving forward quickly.

This next part is where many veer off the track. You don’t want to be stuffing your content so that it appears to be a keyword sandwich. This might have been okay at one time but search engines have become much smarter. The engines know that a keyword would not ordinarily appear every third sentence in a content piece. This is generally called keyword stuffing.

Keyword Density.

A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we know is that it tells the bots to do their thing and they do it. They will look for keywords according to the individual requests and search tens of thousands of sites and blogs as they go about indexing accordingly.

The calculation of keyword density tells us how many of those words appear within a specific piece of text. As an example, a 500 word article should contain a given number of keywords appropriate to that piece of text. Internet gurus used to always say that a safe keyword density was anywhere from 3-10%.

Search engines do not think this way however, and have their own ideas about correct density. Today the figure can be as low as between 1 and 3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most tend toward the lower range here to be safe. Besides, in 500 words, encountering the same keyword fifteen times may seem a little banal depending on your subject matter.

Any skilled virtual assistance provider will tell you that keyword density also takes into account the number of words in your target keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market. An “on hand” virtual assistant can get this done fast, and to an excellent standard.

But keyword density also works for your website development in general. When setting up your site, use the keyword in picture tags, subheadings, headlines and anchor text. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.