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If you are an affiliate marketer, you’re probably familiar with Clickbank. Clickbank is a large Internet market and publisher of downloadable information products. You can buy ebooks and software programs at the web site, but most consumers use the website to either publish information products or to find products to advertise as an affiliate. Clickbank offers tools that make it easy for both publishers and affiliates to easily make sales of the products offered there.

Affiliates normally search through the Clickbank Marketplace to find suitable products to market and Clickbank provides a number of statistical measures that show how effective a product may be in the marketplace. Many affiliates, particularly people who are new to on the web marketing, automatically elect the products that have the highest popularity or “gravity” without realizing that doing so may really make it  hard to make sales.

Gravity is a score that shows how trendy a particular product is in addition to other marketers and how well the product is selling. The formula for determining Clickbank gravity is proprietary, but the higher the number, the more popular the product. Numerous new marketers make the mistake of selecting high gravity products when they could be more suitable off selecting a product with a more modest score.

Although there is nothing inherently wrong with choosing a popular product to promote, there are a couple of potential pitfalls of using high gravity as your criterion:

Products with high gravity tend to be new and have usually been available for just a few weeks. Because of that, it can be difficult to determine if the product is really of high quality. Generally it takes a few weeks for customers who are dissatisfied with a product to return it for a refund. Everyone may be buying a product this week, but the same buyers may be returning the product for a refund next week.

You will face a lot of competition if you elect to promote a popular product. The score itself indicates that the product is being heavily promoted, so that means you will find yourself competing with a variety of entrepreneurs, both established and new, in trying to earn your commissions.

Today’s hot product is tomorrow’s forgotten product. A lot of “hot” Clickbank products have sharp sales spikes when they are new, simply to see sales drop to nothing in a couple of weeks’ time when a situation better comes along.

The Clickbank market has tens of thousands of products for sale. A few of them are new, but a lot of them have been around for ages and have an established track unprecedented of great sales over a prolonged period of time of time. If you’re new to marketing, you might be best served by taking several time to find high-quality quality products that have been around for a while. You likely won’t face the stiff competition that you would encounter with more trendy products and you will also be promoting a product that you know will be a steady seller for you over time.

While there are a lot of helpful and potentially lucrative products for sale at Clickbank, it frequently pays to advertise a product that isn’t in addition to the most trendy, as less competition means greater profit. Occasionally less is more.