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Facebook advertising is working out for many advertisers and is helping them drive traffic to their sites. Have you started your own ad campaigns, there? If not, that’s ok because we have three proven Facebook advertising tips to give to you so you can get started ASAP.

When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. Bear in mind, though, that this ad platform is totally different from something pay-per-click advertising in which the ads are only seen once. This environment is totally different at Facebook; and it is not the same as PPC where the ad is encountered only once. It’s possible that your ad may be viewed by your target market 15 to 20 times over a seven day period. Now, that may sound nice to you, but keep in mind that also means your ad has a shelf life; think about boring, stale, old, no attention paid to it.

It’s just that they will quickly begin to recognize your headline and copy, and then they may quickly dismiss it. So each week you’ll just write and build multiple ads to show to people. Facebook also wants to help you, and they’ve done that by allowing you to put 10+ ads per ad group. The changes in these ads don’t have to be drastic and can be simple. For example, you can use a different image or tweak the headline a bit or try out a new ad copy, etc.

Ok, the next strategy may come across as surprising, but we’re going to ask you to trust what we’re saying. If you create and design your ads, or outsource it, then either use or instruct your designer to include only images of highly unappealing people, or really beautiful people who are just stunning. What you will be doing with that approach is creating more emotional reactions in the people who see your ads. One thing though, your images of people must have clear and easy to see faces. Your main objective here is to grab the attention of your target audience. This is so perfect for Facebook because there is almost no resistance to people wanting to look at an ad that has faces in it.

You can also give a try to the homepage engagement ads. But we must tell you that you must the required budget resources for these ads. There is some flexibility with these ads because you can use the space for polling, videos, and regular ads. These ads cost a lot, and probably the businesses and people with the means to do them will already have heard about them. In conclusion, this article says that Facebook can be used to your advantage for profits. However, to succeed with it, you have to do plenty of testing, which is not possible without doing it.

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