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You can get great results with Google AdWords, but it can be tricky for beginners. When people without much experience advertise with AdWords, it’s easy for them to make certain errors with their campaigns. We will look at some of the mistakes that you should know about so you don’t make them.  By following this advice and joining the best CPA networks I recommend, you will earn lots of money using Adwords.

Using common keywords that are too broad, is the simplest mistake most Adwords advertisers make. By choosing broad keywords, you will only loose money and deplete your advertising budget. If you choose the word “furniture”, it will probably yield opposite results of what you wanted. People who are searching for the term “furniture”, might be doing it for research purposes or they might not be sure of what they want. This is exactly why you need to narrow your keywords down, so they match your offer well. People who are searching for broad keywords won’t be interested in what you’re offering. Narrow keywords tend to have less competition, which means fewer websites are targeting it. An added bonus is that it will reduce your ad costs. Put your self in the shoes of your prospect when choosing your keyword.  This is how I succeeded promoting with my how to play guitar PPC campaigns.

Many marketers will run a few AdWords campaigns that are not profitable and conclude that it’s just too hard. After not getting the results they wanted, they pursue other ways of marketing. What could they do to have gotten better results?

Not tracking their keywords is one of the most common reasons why advertisers fail. Your success depends on how well you track your keywords and as well as your landing page, since these two elements make the biggest difference to your campaign. Quite simply, if you don’t track your keywords you have no ability to tell which of your keywords are profitable and which are costing you money. Tracking puts you in the position where you can discard keywords that aren’t converting and hold onto the ones that are. Once you do this testing, you can keep making use of what you’ve learned and it can help you when you plan new campaigns. It always pays for you to track, as this is what gives you some of your most useful information for your campaigns.

Be wary of putting large amounts of keywords into one ad group. Remember it is your responsibility as and Adwords advertiser to test your keywords to determine which ones are successful. Only the best keywords will get the clicks and the less popular won’t get many. This would create a confusing situation since you wouldn’t know what keyword actually gave you the highest clicks. So the fewer keywords you have per ad group, the better you can judge the success of a particular keyword. Steer clear of these mistakes and you will be on your way to being a successful Adwords advertiser!